FACILITATOR GUIDE

How to Run the
Designing WITH AI Workshop

A complete facilitator guide for running the 45-minute workshop using the Catalyst Deck. Everything you need to know about the cards, game modes, and workshop flow.

45 minutes 6-30 participants 63 cards 5 design crafts

Core Philosophy

"This isn't about AI replacing craft — it's about AI amplifying the questions designers ask and the insights they uncover for customers. Frame it as expanding your design toolkit, not replacing your design thinking."

The key message: AI won't replace your 20 years of craft knowledge. But designers who learn to ASK AI better questions will outperform those who don't.

Understanding the Deck

5 Card Categories

🔄Reframe12 cards

Challenge assumptions. Reframe the human-AI relationship.

🔬Analysis Amplifier12 cards

Deepen research analysis with AI as your thinking partner.

Question Generator12 cards

Generate powerful, unexpected questions that unlock insight.

Critique & Unblock12 cards

Stress-test ideas. Break through creative blocks.

🎯Craft-Specific15 cards

Tailored prompts for UX, Service, Visual, Content & Research.

4 Card Types

💬Prompt Card

Copy-paste ready AI prompt

🏆Challenge Card

Team task or problem to solve

💡Insight Card

Provocation for discussion

🃏Wildcard

Unexpected twist or constraint

45-Minute Workshop Flow

Step-by-step guide with card recommendations and facilitator tips.

🔄15 min

Opening Reframe

Draw a Reframe card and read the provocation aloud. "The Camera Didn't Replace Painters" — address the fear directly. Frame AI as expanding the toolkit, not replacing design thinking.

Cards:Reframe Insight or Challenge cards
Facilitator Tip

Start with a Reframe Insight card. Let the group react before moving on. Silence is okay — it means they're processing.

🔬210 min

Activity 1: "What Are We Missing?"

Each group gets a real customer research artifact. Part 1 (4 min): Traditional analysis. Part 2 (4 min): AI-assisted analysis using drawn Prompt cards. Part 3 (2 min): Compare findings.

Cards:Analysis Amplifier Prompt + Challenge cards
Facilitator Tip

Use the AI-ssistant Draw game mode. Draw 3 Analysis Amplifier Prompt cards for each team. The "aha" moment comes when AI spots something the team missed.

💡35 min

Synthesis

Quick share-out: "One thing AI helped you see that surprised you." Build the AI Capability Framework together on a whiteboard.

Cards:Insight cards from any category
Facilitator Tip

Capture responses visually. The framework should emerge from the group, not be presented top-down. Draw an Insight card to close this section.

410 min

Activity 2: Sprint Question Generator

Three rounds of AI-powered question generation. Round 1: Understand differently. Round 2: Ideate unconventionally. Round 3: Stress-test thinking. Build Question Maps.

Cards:Question Generator + Critique & Unblock cards
Facilitator Tip

Use the Question Cascade game mode. Each round draws different category cards. Encourage teams to copy prompts directly from the cards into their AI tool.

🎨510 min

Gallery Walk & Peer Learning

Groups post their Question Maps. 5 min silent walk with sticky notes. 5 min facilitated discussion: "Which questions surprised you?"

Cards:Optional Wildcard for energy boost
Facilitator Tip

Photograph all Question Maps. These become the first artifacts for your Community of Practice. Draw a Wildcard to inject energy if the group is flagging.

🚀65 min

Bridge to Action

This Week Challenge: Take ONE real task and do the "with/without AI" comparison. Introduce the Question Library and CoP launch.

Cards:Reframe Insight card for closing
Facilitator Tip

End with the final provocation: "The designers who'll thrive aren't the ones who know AI best — they're the ones who ask the best questions OF AI FOR customers."

Materials Checklist

Per Group

  • Real customer research artifact (Activity 1)
  • Real CX challenge brief (Activity 2)
  • Large format paper for Question Maps
  • Sticky notes & markers
  • Laptop with AI tool access (Copilot/Claude/ChatGPT)
  • This digital card deck (open on a shared screen or individual devices)

Facilitator Prep

  • Curate 6 customer artifacts representing different crafts
  • Create challenge brief templates
  • Prepare the AI Capability Framework visual
  • Set up photo capture system for gallery walk
  • Test AI tool access on all group laptops
  • Familiarize yourself with all 4 game modes

Success Metrics

Immediate

End of workshop

  • % who say "I learned a specific way to use AI in my craft"
  • % who identified at least 3 new questions to explore

1-Week Post

Follow-up check

  • # who attempted the "with/without AI" challenge
  • # who contributed to Question Library
  • CoP attendance rate

1-Month Post

Long-term impact

  • # incorporating AI into regular workflow
  • Quality of questions being asked in design reviews

Ready to Facilitate?

Use the Full Workshop game mode for a guided 45-minute experience, or mix and match game modes for shorter sessions.